"This project is part of a Ph.D. dissertation in the Institute of Creative Industries Design at National Cheng Kung University, Taiwan. It explores the creative potential of cultural assets in Nakhon Ratchasima (Korat), Thailand, by transforming local heritage into innovative design outcomes. In collaboration with students from the Visual Communication Design program at Rajamangala University of Technology Isan, the project functions as a creative laboratory—where local identity is interpreted through character design and art toy development. The goal is to raise awareness, enhance cultural value, and generate both economic and social impact through design that is deeply rooted in local culture."