ISAN Fermentation Excellence Center Khon Kaen, Thailand A center dedicated to transforming pla ra (traditional fermented fish) from local wisdom into a high-value food industry by integrating knowledge, technology, standards, and collaborative networks to enhance the competitiveness of community-based entrepreneurs in modern markets. The center focuses on product innovation, food safety standards, branding, and market access, unlocking value from a large and growing market while driving grassroots economic development. It fosters high-value product creation, strengthens business networks across the value chain, and elevates pla ra as part of Thailand’s creative economy and cultural soft power.